Freight Brokerage
January 31, 2024

Navigating the Challenges of Freight Brokerage

Akshitha Ramachandran

Let's talk shop. In the gritty world of freight brokerage, it's not all smooth sailing. From market volatility to talent shortages, brokers face so many obstacles that demand innovative solutions. Let’s zoom into the five challenges we’ve found to be the most pressing based on conversations with players across the space.

The Top 5 Challenges Facing Brokers Today

Brokers face many challenges in today’s volatile freight marketplace, but these five stand out: market volatility, capacity constraints, customer expectations, talent shortages, and effective communication.

1. Market Volatility: The Unpredictable Terrain

The freight industry is unpredictable and vulnerable. It's at the mercy of changes in demand, fuel prices, and economic conditions. Brokers must navigate this uncertain terrain, where rates, capacity, and overall business stability are at stake. The ability to handle these economic turns separates the good from the great, especially as we see the market starting to contract.

2. Capacity Constraints: Finding Reliable Carriers Fast

Finding good carriers? It's like a quest for the holy grail. When demand for shipping services rises, brokers struggle to secure available and reliable carriers with sufficient capacity. Delays and increased costs become common hurdles in an industry where time is of the essence. After all, tight turnarounds are critical to winning business and maintaining customer relationships.

3. Customer Expectations: Real-time Visibility and Transparency

We are in an era of high customer expectations. Real-time visibility, accurate tracking, and transparency are the new norm. Meeting these demands requires significant investments in advanced technology and communication tools. This puts pressure on brokers to provide an exceptional level of service to ensure their customers are happy and prove credibility.

4. Talent Shortages: Recruiting and Retaining Skilled Personnel

The logistics industry, including freight brokerage, often faces shortages of skilled talent and high turnover. Recruiting and retaining qualified staff who understand the industry's complexities is not easy, and there isn’t an easy fix.

5. Effective Communication: Connecting the Dots

Effective communication is crucial in the freight industry. From receiving timely updates from carriers to conveying necessary information to shippers, everyone needs to be in the know. A communication breakdown can lead to operational inefficiencies and delays… which leaves you on the hook for the bill!

Revolutionizing Freight Brokerage with Beacon

Beacon addresses these challenges by providing a comprehensive platform that supports every aspect of the load life cycle. From customer onboarding to final delivery and payments, Beacon enables brokers to strategically allocate resources without increasing headcount, shielding them from market volatility.

The platform streamlines support for sales teams, simplifying carrier onboarding, verification, and quoting processes. By eliminating manual steps, Beacon accelerates the process, allowing brokers to connect with high-quality carriers swiftly and efficiently.

For our ops friends, Beacon's track and trace and appointment scheduling allow brokers to exceed expectations. Brokers gain visibility into carriers and load statuses, and can automatically update shippers as needed.

With Beacon, talent shortages are no longer a hindrance; the software allows brokers to scale their operations to meet business needs without increasing headcount, achieving greater efficiency and sales with the same core team.

Tackle Your Toughest Challenges with Axle and Beacon

In conclusion, Beacon isn't just a tool—it's your guiding light. It's the secret weapon to conquer the challenges and rewrite the rules of the game. Embrace the future of freight brokerage with Beacon and tame the demands of a rapidly evolving industry.

Learn more about Beacon at

In the gritty world of freight brokerage, it's not all smooth sailing. From market volatility to talent shortages, brokers face so many obstacles that demand innovative solutions.

Written by
Akshitha Ramachandran

The future of transportation is built with Axle