Freight Brokerage
February 13, 2024

Introducing Beacon: A Superpower for Freight Brokers

Dhruv Gupta

At the heart of any successful brokerage are its people and the relationships they build, deliberately and slowly over time. Customers choose to do business with those they trust and care about — this is every broker's key distinctive value.

It’s a painful time in the industry right now. Freight brokers face a challenging market— more competition, lower margins, and rampant fraud. Building a competitive advantage, especially against larger players, is an uphill battle when you’re dealing with blows from all directions. Even the recruitment and retention of operations and sales staff has just gotten harder, with turnover rates at an all-time high.

I’m proud to announce our new product, Beacon, a solution designed to tackle these very issues.

Beacon is designed to liberate freight brokers from the trudge of tedious day-to-day tasks so they can focus on their core job — building strong relationships with their carrier partners and customers. Brokers can concentrate on what they do best by leaving the back-office functions to Beacon. From load building to appointment scheduling, track and trace, and more, Beacon handles it all.

Beacon represents the perfect combination of technology and hard work. It enables growth and stability, while unlocking solid margins and consistency. It's a tool that doesn't replace the human element in brokerage but rather augments it. Beacon is a software tool that sits in the inbox and brings all of a broker’s tools into one place to bolster productivity. Beacon is a superpower for brokers.

We are proud to support our brokerage partners with Beacon and are excited for the future of transportation built with Axle.

Learn more at

Written by
Dhruv Gupta

The future of transportation is built with Axle